Founding round is open.
Myanmar's first traditional-clothes marketplace — then every other category.
55M people. 8 ethnic textile traditions. Zero platform. One ambassador per community, on rails already proven with Cars. Property and jobs follow when evidence unlocks each.
$200K
Founding round
24 months
Initial runway
5 people
Lean starting team
1M+ users
5-year target
At a glance
The six things worth knowing before you read further.
Every card jumps to the full section below. Nothing on this page is hidden — this grid just lets you decide in ~30 seconds whether the full read is worth your time.
The ask
$200K
Two-phase profit share + exit bonus
Funds 24 months of runway + ambassador program. 50% pool share up to a 10× per-contributor cap, then 10% lifetime, plus a 20× exit bonus.
Read sectionThe wedge
0 platforms
No dedicated Myanmar traditional-clothes marketplace
55M people · 8 textile traditions · every seller posts into Facebook Groups today.
Read sectionThe rails
Live
Web · iOS · Android — cars is running today
Structured filters, storefronts, messaging, push. Burmese + English. Not a mockup.
Read sectionDistribution
8 ambassadors
One community rep per ethnic group
Kachin · Kayah · Kayin · Chin · Mon · Bamar · Rakhine · Shan. Recruit from inside their own community.
Read section5-year target
$2–3M
Target annual revenue
1M+ users · 2,000+ paying sellers. Management ambition, not a guarantee.
Read sectionThe founder
Pau Sawm Tung
Founder & CEO · NTNU software security
Software engineer, prior venture WorshipOne. Ships the platform first-hand.
Read sectionThe wedge
Why traditional clothes is the right first vertical.
Cars, property, jobs — all have Myanmar incumbents. Clothes doesn't. That's the wedge: real supply, real buyers, no organised marketplace.
01
Fifty-five million people, zero platform
Myanmar's ~55M population buys traditional dress every year — weddings, Thingyan, ceremonial occasions, daily wear. Every one of those transactions happens off-platform: in physical shops, Facebook Groups, personal Messenger chats. There is no CarsDB, no ShweProperty, no JobNet for traditional clothes.
02
Eight national-race textile traditions
The 135-ethnic-group taxonomy resolves to 8 core national races — Kachin, Kayah, Kayin, Chin, Mon, Bamar, Rakhine, Shan — each with distinct weaves, motifs and ceremonial dress. Amarapura acheik silk, Chin puan shawls, Kachin silver-studded jackets, Shan silk from Inle and Kengtung. Each community is its own micro-market with its own supply chain.
03
Facebook Groups is not a marketplace
Posts scroll away in 48 hours. No filters by ethnic group, size, occasion or material. No verified sellers. No storefront a boutique owner can hand out on a printed card. No search. Scams are common. Every seller we've talked to wants something better — they just have nowhere else to go.
04
The rails already exist
Zaymyanmar's cars marketplace is live in production on Web, iOS and Android — the same account model, listing infrastructure, image pipeline (Cloudflare R2), messaging, push notifications and admin console will host the clothes category. This is not a from-scratch build; it's re-pointing proven rails at an empty vertical.
The bet
Cold-start an empty vertical with community distribution — easier than fighting an incumbent with paid ads. That's the thesis.
The rails are live
Cars proves the platform. Clothes launches on it next.
Web, iOS, Android · Burmese + English · filters, storefronts, messaging, push, R2 image pipeline. Cars runs on it today. Clothes reuses the same rails — no rebuild.
- Cars marketplace live
- Clothes launching Q1 2027
- Burmese + English
- Responsive web
- iOS + Android
- Ethnic + attribute filters
- Seller storefronts + printable QR
- In-app messaging
- Push notifications
- Multi-category architecture
- Cloudflare R2 image pipeline
- Founding Seller Program tooling
See the platform in action — not a mockup.
Visit zaymyanmar.comLive traction reporting
Weekly metrics publish from the Dec 2026 launch.
—
Founding sellers · clothes
—
Clothes listings live
—
Weekly active users
—
Buyer inquiries sent
The opportunity
Myanmar's digital demand is real — but fragmented.
39.8M internet users, 21M social identities. Buyers, renters, agents and employers all use separate platforms. Zaymyanmar: one account.
| Category | Existing platforms | Evidence | Source |
|---|---|---|---|
| Traditional clothes | Facebook Groups only — no dedicated marketplace | 55M population · 135 recognised ethnic groups · 0 dedicated platforms | Myanmar Census · UN estimatesView |
| Internet reach | Facebook is the default channel | 39.8M internet users · 22M Facebook identities | DataReportal · Digital 2026View |
| Cars | CarsDB · Facebook car groups | $430K Q2 2023 combined revenue — proves paid B2B works | Online MarketplacesView |
| Property | iMyanmarHouse · ShweProperty | Profitable vertical · $3M Series B raised | ShweProperty · Series BView |
| Jobs | JobNet · MyJobs · Alote | 1.2M+ job seekers · 1,400+ companies | JobNet · May 2026View |
The thesis
Win the empty vertical first. Extend to every other one.
Competitive landscape
Every established platform serves one vertical. Zaymyanmar serves them all.
Property, cars, jobs, classifieds — each grew as a single-vertical brand. Cross-category buyers switch platforms and accounts. That fragmentation is the wedge.
| Competitor | Focus | Strength | Where they don't compete | Source |
|---|---|---|---|---|
| — Traditional clothes — | The wedge | No dedicated online platform exists in Myanmar for traditional dress from any of the 8 national-race textile traditions | Every weaver, wedding-wear boutique and ethnic-dress seller today posts into Facebook Groups — unstructured, unsearchable, un-branded, un-monetised. This is the empty vertical Zaymyanmar occupies first. | Traditional-clothes planView |
| Facebook Groups + Marketplace | Where clothes sellers sell today | 22M identities · zero-cost listing · ubiquitous · high organic reach · every ethnic-dress seller already has an account | Unstructured (no ethnic, size, occasion, material filters) · scam-prone · no seller storefront · no verification · no analytics · no printable QR · lost posts within 48h | DataReportal · Digital 2026View |
| Shop.com.mm (shut down April 2026) | General-purpose e-commerce | Formerly Myanmar's largest cross-category commerce site under Alibaba's Daraz | Closed. Sellers who monetised on Shop.com.mm lost their storefront overnight — reinforces why an ambassador-recruited, community-owned marketplace is the durable alternative. | Shop.com.mm closureView |
| Afrikrea | African diaspora ethnic clothing — reference model | 300k+ items, community-recruited sellers, storefront-first, cross-diaspora reach — proves the ethnic-clothing-marketplace category works in an emerging-market context | Africa only. No Southeast Asia equivalent exists. Zaymyanmar occupies the Myanmar analogue. | AfrikreaView |
| CarsDB · iMyanmarHouse · ShweProperty · JobNet | Adjacent single-vertical incumbents | Established one-vertical brands — proof that paid B2B marketplaces work in Myanmar | Every one of them is single-vertical. None touches traditional clothes. Zaymyanmar's rails are built to re-enter cars and enter property/jobs after the clothes wedge holds — one account, one identity, every category. | OnlineMarketplaces · 2023View |
Where Zaymyanmar wins
An empty vertical, not a fight
Traditional clothes has zero dedicated online marketplace in Myanmar. We don't have to beat an incumbent — we have to build the first one, before anyone else notices the gap.
Community distribution, not paid ads
One ambassador per ethnic group cold-onboards weavers and boutique owners in their own community. Trust flows through the ambassador's own relationships — a channel no VC-funded outsider can replicate.
Live rails, not vaporware
Cars proves the platform works: listings, storefronts, messaging, push, Burmese + English on Web/iOS/Android. Traditional clothes launches on the same rails — no infrastructure rebuild.
The distribution model
Eight ambassadors. Eight ethnic communities. One at a time.
The GTM plan isn't paid ads. It's one community representative per ethnic group — recruited from inside, onboarding weavers no outsider could reach.
What each ambassador does
Recruit within their own community
The ambassador is not an outside sales rep. They are a member of the community they onboard — a Chin woman recruiting Chin puan weavers, a Rakhine seller reaching Sittwe cooperatives. Trust exists before the first message is sent.
Onboard 25 founding sellers · 12-month free Pro
Each ambassador's target is 25 founding-cohort sellers on the Founding Seller Program — the plan's Yangon-tested cap. Weavers, boutique owners, wedding-dress tailors. They get 12 months of Pro features free, a branded storefront, and a printable QR code.
Ground truth into the product
Ambassadors relay ethnic-taxonomy corrections, translation refinements (name_my validation), missing occasions and material terms, and payment friction back to the product team weekly. The taxonomy grows community-owned, not top-down.
Compensation tied to durable supply
Stipend + per-active-seller bonus (measured on retention and listings-per-month, not signups). Payment via KBZ Pay / Wave Money monthly. Backup ambassador nominated at signing so a single dropout doesn't kill a wave.
8 ambassadors · 8 ethnic communities · one launch cohort
Official Myanmar national-races order. Regions + textiles from our ethnic-taxonomy dataset, corrected weekly by ambassadors on the ground. All 8 ambassadors work parallel Aug–Nov 2026; launch Dec 2026.
| Launch | Ethnic group | Region | Supply anchors | Textile signature |
|---|---|---|---|---|
Launch cohort Dec 2026 | Kachin ကချင် | Myitkyina, Bhamo (Kachin State) | Manau-festival dress makers · silversmiths and coin-tassel workshops · Myitkyina wool-jacket boutiques | Black velvet or wool jackets studded with silver bosses, coins, tassels · handwoven red wool labu wrap-skirts · nhpye shoulder bag |
Launch cohort Dec 2026 | Kayah ကယား | Loikaw, Demoso (Kayah State) | Loikaw ceremonial-dress makers · Kayah Li cotton-cord workshops · silver-jewellery smiths | Red tunic and short sarong · broad sash · red head cloth · masses of black lacquered cotton cords worn below the knees · heavy silver earrings |
Launch cohort Dec 2026 | Kayin ကရင် | Hpa-an, Ayeyarwady delta, Thai-border communities | Backstrap-loom weavers (Sgaw & Pwo) · Hpa-an cooperatives · diaspora resettled-community retailers | Handwoven hta tunics · long white shift dresses (unmarried) · patterned tunics + wrap-skirts (married) · Job's-tears seed embroidery |
Launch cohort Dec 2026 | Chin ချင်း | Falam, Hakha, Tedim (Chin State) | Backstrap-loom puan weavers · Tedim/Falam/Hakha textile villages · diaspora resellers | Puandum striped ceremonial cloth · puan laisen (red-centered) · red-black-white warp stripes · clan-marked blankets |
Launch cohort Dec 2026 | Mon မွန် | Mawlamyine, Thaton, Ye (Mon State) | Mawlamyine tailors · Thaton weavers · Mon-heritage wedding-wear specialists | Deep-red pinstriped longyi · golden-yellow blouses · yat toot/sbai shoulder cloth · hninzi flower for festivals |
Launch cohort Dec 2026 | Bamar ဗမာ | Yangon, Mandalay, Amarapura | Amarapura acheik silk weavers · Yangon wedding-htamein boutiques · Mandalay tailors | Luntaya acheik (hundred-shuttle) silk with wave motifs · htamein/htaingmathein · paso longyi · gaung baung head-wrap |
Launch cohort Dec 2026 | Rakhine ရခိုင် | Sittwe, Mrauk-U (Rakhine State) | Sittwe & Mrauk-U weaving cooperatives · Yangon Rakhine-diaspora retailers | Rakhine longyi with interlocking wave and diamond patterns · fine cotton and silk · Bay-of-Bengal-influenced motifs |
Launch cohort Dec 2026 | Shan ရှမ်း | Inle Lake, Kengtung, Taunggyi | Inle Lake silk weavers · Kengtung looms · Taunggyi silver-belt smiths | Shan silk from Inle & Kengtung · baung-mi trousers · fitted long-sleeve blouses · silver ceremonial belts |
01
25 founding sellers per community
Plan-tested cohort cap (§3.1). All get 12 months of Pro features free, printable QR, branded storefront.
02
Category gates before scaling
Each next category (Cars → Property → Motorbikes → Jobs → General) unlocks only if the previous vertical shows retained paying supply per the plan's cohort health signals (§7.2).
03
Community-owned taxonomy
Ambassadors validate name_my Burmese-script fields, submit specify-terms and propose taxonomy promotions monthly. The 135-ethnic-group data grows from the communities themselves, not top-down.
Business model
Consumers browse free. Sellers pay for reach.
Free for buyers. Sellers — weavers, boutiques, tailors, dealers, agents — pay for storefront, priority, printable QR and analytics after the founding period.
Core
Dec 2026 launch → Q1 2027
- Pro Seller subscription (~100k MMK/mo ≈ $26/mo)
- Promoted listings
- Printable QR + branded storefront
Growth
Q1 2027 Cars → Q2 2027 Property
- Cars dealer subscriptions
- Verified seller badge
- Analytics + business tools
Later
Adjacent verticals
- Advertising
- Lead generation for boutiques + dealers
Future
Post scale
- Financial referrals
- Cross-diaspora export
Pro Seller tier is 100,000 MMK/month (~$26/mo at real remittance rates).
Unit economics
Real numbers begin when the Dec 2026 founding-seller cohort converts to paid (Q4 2027).
—
Pro subscription · MMK/mo
—
CAC per retained seller
—
12-month LTV
—
Payback period
5-year management target
Turn proven digital behaviour into one marketplace economy.
Internal ambitions built from Zaymyanmar's planned business model — not third-party forecasts or guarantees.
1M+
Registered users
2,000+
Paying sellers
$2M–$3M
Target annual revenue
8→5+
Ethnic communities · categories
Evidence → target revenue bridge
Digital audience
39.8M
Myanmar internet users (DataReportal, late 2025).
Ethnic-clothing buyers
8 communities
Wedding, Thingyan, ceremonial and daily wear across all 8 national-race textile traditions.
Zaymyanmar reach
1M+
Five-year management ambition — ~2.5% of the reported base, aggregated across clothes, cars and the next verticals.
Paying sellers
2,000+
Weavers, boutiques, dealers, agents, employers — starting with clothes, then re-activating cars and adjacent verticals.
Annual revenue
$2M–$3M
Pro subscriptions, promoted listings, ads and business tools.
Illustrative revenue logic
2,000 paying businesses × ~US$75 average monthly spend ≈ US$1.8M annual recurring business revenue. Promoted listings, advertising, lead generation, verification and business tools provide the additional revenue needed to pursue the US$2M–US$3M annual target.
The US$75 monthly spend, 2,000 paying-business target and US$2M–US$3M revenue target are management assumptions for planning purposes, not historical results or guarantees.
The founder
Who's building this?
Backing an early-stage company means backing the founder. Here's mine.
Founder & CEO · Zaymyanmar
Pau Sawm Tung
Software engineer building Zaymyanmar to bring Myanmar's fragmented digital marketplace behaviour into one platform. Previously founded WorshipOne — a browser-based presentation platform built as a modern alternative to ProPresenter.
- Prior venture
WorshipOne
Founder & CEO
Browser-based presentation platform — a modern, cross-platform alternative to ProPresenter. Runs entirely in the browser with no install required.
worshipone.app- Academic
NTNU · Gjøvik, Norway
BSc Programming (completed) · MSc Programming & Software Security (started 2026)
Bachelor of Science in Programming from Norway's largest technical university. Now studying the MSc specialisation in software security — directly applicable to marketplace operations: user data, authentication, dealer verification and future payment infrastructure.
- Prior education
BBA Business Administration
MUAS · Myanmar
Bachelor of Business Administration from Myanmar Union Adventist Seminary — foundational business training completed prior to studies in Norway.
The founding round
50% Founding Contributor Profit Pool.
A proposed long-term participation pool for contributors funding the highest-risk stage — before marketplace economics are proven.
Founding round
$200K
Maximum qualifying founding capital
Why founding contributors receive special treatment
01
The high-risk period
Small team · empty vertical · ambassador program unproven · highest uncertainty
02
$200K Founding Round
24 months runway · 5 people starting team · 8-community rollout, 200 founding sellers and recurring seller revenue to prove
03
Lower-risk future stage
Wedge validated · ambassador model repeatable · cars re-activated · future financing uses separate terms
01
Founding round closes
The proposed $200K qualifying pool is limited to founding contributors.
02
Future rounds are separate
Later investors do not automatically join or dilute the original 50% pool.
03
No profit = no distribution
Participation only applies when eligible distributable profit exists.
Use of funds
How the $200K would be deployed.
Team-heavy because shipping the product is the highest-risk work; ambassador program funded as a distinct line because it is the go-to-market plan; contingency because Myanmar operations carry real currency, political and hiring risk.
| Category | 24-month spend | Share | What it covers |
|---|---|---|---|
| Team & operations | $112,000 | 56% | 5-person team all-in at real Myanmar market wages (founder + 1 full-stack engineer + 1 UI/UX engineer + 2 business team), plus cloud, tools, legal and small Yangon co-working. |
| Ambassador program (8 communities) | $48,000 | 24% | Monthly stipend + per-active-seller bonus for 8 community ambassadors across 4 waves, KBZ Pay / Wave Money disbursement, backup-ambassador retainer, in-community travel for onboarding weavers in Chin, Kachin, Rakhine and Shan states. |
| Marketing & seller acquisition | $16,000 | 8% | Facebook Myanmar campaigns, launch content, printed QR sticker + business-card runs for founding sellers, community-event presence at Manau, Thingyan, Kayin New Year and wedding seasons. |
| Contingency & buffer | $24,000 | 12% | MMK currency swings, ambassador dropout replacement, illness or hiring delays, unplanned costs. Myanmar operations carry real macro risk — this line acknowledges it explicitly. |
| Total founding round | $200,000 | 100% | 24-month plan |
Conservative by design
At $56K/year team burn, the round covers up to 42 months of pure survival if ambassador + marketing spend paused. The 24-month figure covers the active-growth plan. Faster conversion funds accelerated category expansion, not idle cash.
Revenue projection
Build your own revenue model.
Toggle categories on or off, adjust seller counts, subscription pricing, listing fees, ad reach and eCPM assumptions. Every input is a real driver of Zaymyanmar's planned revenue — nothing hidden, nothing hard-coded. Send the projected total straight into the profit calculator below.
Interactive revenue builder
Defaults model the Wave-01–02 clothes cohort.
Default: ~150 Pro Sellers at $26/mo, 5 communities live. Toggle Cars to re-activate dealers; add Property or Bikes for the multi-category thesis.
Interactive revenue builder
Defaults model the Wave-01–02 clothes cohort.
Default: ~150 Pro Sellers at $26/mo, 5 communities live. Toggle Cars to re-activate dealers; add Property or Bikes for the multi-category thesis.
Active revenue categories
Toggle categories on or off to model different launch scenarios. Traditional clothes is the founding vertical (Dec 2026); Cars is dormant and re-activates Q1 2027; Property, Bikes and Jobs launch one per quarter thereafter per the roadmap.
Traditional clothes — seller economics
$56,925/yr
- Subscriptions
- $46,800
- Listing fees
- $0
- Promoted listings
- $10,125
Ad revenue — programmatic (AdMob + AdSense)
$12,960/yr
Direct ads — sold by Zaymyanmar
$0/yr
Projected annual revenue
$69,885
- Clothes81%
- Ads19%
Default assumptions
Grounded in our traditional-clothes plan (pricing + Founding Seller Program). Clothes: 150 Pro Sellers at $26/mo (Pro tier = 100k MMK/mo, per §3.2), 5 of 8 communities live post-Wave-02. Cars: dormant by default; when re-activated, ~60% adoption of ~330 active dealers at $18/mo (middle of Myanmar B2B software range 60K–150K MMK/mo). Motorcycle market: 615 shops nationally (rentechdigital, April 2026), 99.5% single-owner. Ads: $0.30 emerging-market eCPM. Planning assumptions, not pricing.
How profit flows
From revenue to your share, step by step.
Every number on this page is defined in the signed agreement below. This section explains the mechanics in plain English.
Waterfall
- $Company Revenue
- −Operating Expenses (fixed team baseline)
- −Corporate Income Tax (22% of pre-tax profit)
- −Statutory Reserve (5% of after-tax profit)
- =Distributable Profit
Same five steps applied numerically in the calculator below. Rates cited from Myanmar Union Tax Law 2026 (22% CIT) and Companies Law 2017, s. 209 (5% reserve).
Distributable profit split — two phases
Cap phase · until each contributor reaches 10×
Company
50%
Growth, employees, categories and future operating needs.
Founding pool
50%
Shared pro-rata among qualifying founding contributors, up to 10× per contributor.
Post-cap phase · lifetime, once 10× cap reached
Company
90%
Company retains the majority once early risk-takers have been fully rewarded.
Founding pool
10%
Ongoing pro-rata share for founding contributors — indefinitely.
If Zaymyanmar is later acquired or IPOs, an additional pro-rata bonus applies up to 20× per contributor and the lifetime share settles at exit.
Illustration
What if I contribute $10,000?
Your contribution
$10,000
Founding round
$200,000
Your pool share
5%
Effective profit participation
2.5%
5% × 50%
Interactive profit calculator
Model any revenue level from $10K to $5M — see the waterfall live.
Interactive profit calculator
Model any revenue level from $10K to $5M — see the waterfall live.
Interactive illustration
Drag to explore any revenue scenario.
Move the slider to see how a $10,000 founding contribution could participate at different sustained annual revenue levels — using Myanmar statutory tax and reserve rules.
Illustrative annual revenue
$500,000
If this revenue level is sustained annually
A $10,000 contribution would reach the 10× cap of $100K in 13 profitable years at flat revenue.
Assumptions
- Corporate income tax
- 22% of pre-tax profit · Myanmar Union Tax Law 2026
- Statutory reserve
- 5% of after-tax profit · Companies Law 2017, s. 209
- Operating costs
- $70K fixed — 5-person team + cloud, tools, legal. Growth spending flows through 50% Company retention above, not here (avoids double-counting).
- Commercial tax
- 15% on digital services — pass-through (customer pays, IRD receives), excluded from this net-of-CT view.
Illustrative only, not a forecast. Loss years pay nothing. After each contributor reaches the 10× cap, the founding pool reduces to a 10% lifetime share of company profit. A 20× exit bonus applies if Zaymyanmar is later acquired or IPOs.
24-month execution strategy
Setup. Launch all 8. Then one category every quarter.
Aug–Nov 2026 setup, 8 ambassadors in parallel. Dec 2026: all 8 communities live. Then one category per quarter — Cars, Property, Motorbikes, Jobs, General — gated on retained paying supply.
8
Community ambassadors
One representative per L1 ethnic group — Kachin, Kayah, Kayin, Chin, Mon, Bamar, Rakhine, Shan.
25
Founding sellers · community
Plan-tested cohort cap per community: 25 sellers on 12 months free Pro. ~200 founding sellers total at launch.
8 in parallel
Simultaneous launch
All 8 communities integrate stores in parallel during Aug–Nov 2026 setup, then go live on the same day: Dec 2026.
1 / quarter
Category cadence
After launch, one new category unlocks each quarter — Cars, Property, Motorbikes, Jobs, General — only if the previous vertical shows retained paying supply.
Phase 01
Aug–Nov 2026
Setup · 8 ambassadors integrate stores in parallel
Traditional clothes · pre-launch prep across all 8 communities
Recruit and sign all 8 community ambassadors — one per L1 ethnic group (Kachin, Kayah, Kayin, Chin, Mon, Bamar, Rakhine, Shan). Each ambassador begins in-community outreach to weavers, wedding-wear boutiques and heritage sellers, targeting 25 founding-cohort sellers per community by launch day. Complete the validation gate from the traditional-clothes plan in parallel. Native Burmese speaker validates all name_my ethnic-taxonomy fields.
Marketplace Growth
8 ambassadors under contract with compensation + backup-ambassador agreements · founding-seller pipeline of 200+ across all communities · Facebook Groups seeded with pre-launch content.
Product & Engineering
Ship clothes category scaffolding: attribute registry, ethnic taxonomy filters (L1/L2), seller storefront basics, /store/{slug} public page, /post/clothes upload flow, printable QR generator, moderation baseline.
Evidence to watch
8 ambassadors signed · 200+ founding sellers in pipeline · 50+ seller/buyer interviews completed · zero validation-gate items open · category scaffolding shipped.
Unlocks
Ready to launch traditional clothes for all 8 communities on Dec 2026.
Phase 02
Dec 2026
Launch · Traditional Clothes · all 8 communities live
Traditional clothes · 8 communities live simultaneously
Public launch of the traditional-clothes vertical — all 8 communities live on the same day. Each ambassador activates the 25 founding-cohort sellers they've been onboarding since August: 12 months of Pro features free, printable QR, branded storefront. Ambassadors continue in-person onboarding through the launch quarter — deliver QR stickers, help seed initial listings, run weekly retention check-ins.
Marketplace Growth
~200 founding sellers active across all 8 communities · Facebook Groups converted to launch-day traffic · in-person visits to Yangon, Inle/Kengtung, Sittwe, Falam, Loikaw, Myitkyina, Hpa-an, Mawlamyine · weekly cohort-health tracking per community.
Product & Engineering
Weekly product iteration on filter UX (progressive L1→L2 disclosure), listing quality, taxonomy specify-terms, mobile capture flow, messaging reliability. Bilingual EN/MY fields collected from day one.
Evidence to watch
≥15 active listings per seller · ≥3 buyer messages per seller per week · ≥70% 30-day seller retention · qualitative 'I sold something' evidence across at least 6 of 8 communities.
Unlocks
Live 8-community marketplace, before adding the next vertical.
Phase 03
Q1 2027 · Mar 2027
Decision gateCars re-activates · Yangon & Mandalay dealers
Cars · Traditional clothes continues
Cars re-activates on the running platform with the same storefront + Pro-tier subscription model, targeting the ~330 active Yangon and Mandalay dealers. Property research kicks off in parallel — no launch yet. Cars was proven pre-clothes; this phase re-activates the dormant rails with the clothes storefront model layered on.
Marketplace Growth
Yangon dealer outreach reusing clothes tooling · dealer subscriptions begin at proven B2B price point · begin KBZ Pay / Wave Money merchant API integration for automated subscription billing.
Product & Engineering
Cars adopts the clothes storefront/subscription model. Category-aware attribute registry proven — adding the next category is now a config + form change, not infrastructure change.
Evidence to watch
Cars paid-tier live · first cross-vertical sellers (one account, both categories) · initial dealer subscription revenue.
Unlocks
The platform is officially multi-category. Next quarter unlocks only if Cars shows retained paying supply.
Phase 04
Q2 2027 · Jun 2027
Property launches · agents, brokers, developers
Traditional clothes · Cars · Property
Property launches with the ambassador playbook adapted for real-estate agents, brokers and developers. Adjacent to iMyanmarHouse / ShweProperty — but unified with existing clothes and cars accounts, so a Yangon dealer who also sells property lists on one login. Traditional-clothes founding sellers reach the 12-month mark and begin converting to paid Pro subscriptions here — first meaningful recurring clothes revenue arrives.
Marketplace Growth
Property agent recruitment reusing dealer onboarding kit · specialist partner network per city (Yangon, Mandalay, Naypyidaw) · first Pro conversions from Dec-2026 founding-clothes cohort.
Product & Engineering
Property category attributes (bedrooms, area, freehold/leasehold, floor, township) reused from the shared attribute registry — proves the category-agnostic infrastructure claim.
Evidence to watch
Property founding cohort live · retained sellers across three verticals · first recurring revenue on both clothes and cars.
Unlocks
Three-category platform proving multi-vertical economics. Next quarter unlocks only if Property shows retained paying supply.
Phase 05
Q3 2027 · Sep 2027
Decision gateMotorbikes launches · nationwide dealers
Traditional clothes · Cars · Property · Motorbikes
Motorbikes launches with the storefront + subscription model adapted for nationwide two-wheeler dealers — high-volume, small-ticket segment with turn-fast inventory. Category attributes and storefront reused from Cars.
Marketplace Growth
Nationwide dealer outreach · Yangon and Mandalay first, then regional cities (Mawlamyine, Taunggyi, Meiktila) · reuse Facebook Myanmar campaign playbook from earlier launches.
Product & Engineering
Motorbike category attributes (brand, cc, model year, condition) reused from the cars taxonomy. Shared platform capabilities keep hardening.
Evidence to watch
Motorbike founding cohort live · continued retained sellers across four verticals · recurring revenue growing.
Unlocks
Four-category platform · category order proven flexible.
Phase 06
Q4 2027 · Dec 2027
Decision gateJobs launches · employer subscriptions
Traditional clothes · Cars · Property · Motorbikes · Jobs
Jobs launches as a B2B subscription model — mirrors JobNet's proven Myanmar business model. Employers post, seekers browse. Same one-account platform so a Yangon SME running a cars-dealer storefront can also post job openings.
Marketplace Growth
Employer outreach — Yangon SMEs first · specialist recruitment across HR, corporate and gig-work · leverage existing cross-vertical accounts for warm-lead conversion.
Product & Engineering
Jobs category-specific features (job type, salary range, remote/on-site, experience level) reused from shared platform capabilities. Category-agnostic infrastructure proven at scale.
Evidence to watch
Jobs employer cohort live · seeker traffic building · continued cross-vertical retention.
Unlocks
Five-category platform · recurring revenue across all live categories.
Phase 07
Q1 2028 · Mar 2028
General marketplace · long-tail classifieds
Traditional clothes · Cars · Property · Motorbikes · Jobs · General
General classifieds launches — absorbs the long tail Facebook Groups own today (electronics, furniture, home goods, misc). Same one-account platform, freemium listing model. Closes the initial 24-month execution window on the multi-category promise.
Marketplace Growth
Community-driven listing acquisition · migration campaigns targeting Facebook Marketplace users · category-specific micro-campaigns.
Product & Engineering
General taxonomy · flexible free-form listing UX · community moderation tools building on the moderation baseline shipped at setup.
Evidence to watch
General category listing volume · continued cross-vertical retention across all 6 categories · marketplace increasingly self-funding.
Unlocks
Full multi-category marketplace — traditional clothes proved the wedge, five subsequent categories proved the platform.
The operating loop
01
Build
Engineering makes the marketplace simple and reliable.
02
Ambassador
One community representative signs on and recruits weavers, boutiques and dealers in their own community.
03
Onboard
Founding sellers get 12 months of Pro free, a branded storefront and printable QR.
04
Learn
Cohort health signals reveal what actually creates value.
05
Monetise
Sellers convert to paid Pro when reach, leads and tools are proven.
06
Repeat
Next wave. Next community. Next vertical.
Dates + targets are planning assumptions, not guarantees. If a wave misses the plan's cohort health signals (§7.2), the next wave holds. Kill criteria (§7.3) apply to the pricing model separately.
Details
FAQ, risks and disclosures.
Full disclosure. Read before making any contribution decision.
Frequently asked
Why traditional clothes first instead of cars?
Cars has an entrenched incumbent (CarsDB) and one-time-purchase demand. Traditional clothes has zero dedicated platform and 55M people buying ethnic dress annually for weddings, Thingyan and ceremonial wear. Cars stays in the repo as a dormant secondary vertical, ready to re-activate on the same rails once clothes proves the wedge.
Why ambassadors instead of paid ads?
The cold-start problem in a marketplace is supply, not demand. Weavers in Chin State or Inle silk villages don't sign up from a Yangon startup's Facebook ad — they sign up because someone in their own community walks them through it. One ambassador per ethnic group solves this via existing trust relationships. No VC-funded outsider can replicate the channel at any price.
Do I need to invest to become an ambassador or seller?
No. Ambassador roles and seller accounts are completely separate from investment. Ambassadors are paid contractors; sellers list independently. A boutique, weaver or dealer can list, advertise or work commercially with Zaymyanmar without investing.
Why invest during the founding round?
Founding contributors provide capital during the highest-risk stage — before Zaymyanmar has proven its full marketplace economics. The proposed Founding Contributor Profit Pool is intended to recognise that early risk.
Can I automatically get my contribution back after 24 months?
No. The proposed structure is not a traditional loan and does not guarantee repayment of principal after 24 months.
How does the 50% pool work?
Cap phase: 50% of distributable profit goes to the founding pool (pro-rata) until each contributor has received a proposed 10× cumulative cap. Post-cap: the pool reduces to 10% lifetime. Acquisition/IPO adds a proposed 20× exit bonus per contributor. Full mechanics: see "How profit flows" above and Clauses 3–8 of the draft agreement.
What happens if the company makes no distributable profit?
There is no contributor distribution for that period.
Do future investors automatically join the founding 50% pool?
The current intention is no. The proposed $200K founding round would define the qualifying Founding Contributor Pool. Future financing rounds would normally use separate terms and would not dilute the founding pool's percentage.
How long does founding profit participation continue?
Indefinitely — until an acquisition or IPO. Cap phase runs until each contributor hits the 10× cap; then the reduced 10% lifetime share continues as long as Zaymyanmar generates distributable profit. Transfer rules, restructuring treatment and buyout provisions are defined in the final legally reviewed agreement.
What happens if Zaymyanmar fails?
Contributors may lose their entire contribution. No repayment, profit distribution or investment return is guaranteed.
Contact
Message the founder.
Founder replies personally, usually within 24 hours. Sellers, ambassadors, supporters — one inbox.
Page draft 1.4-draft · 17 August 2026
Profit Participation Agreement v2.0-draft · 18 August 2026